When you can’t escape your destiny
In her late teens, after studying at Stage School in the UK, Amy decided to give up her lifelong dream to create music having become disillusioned with the realities of the music industry. She moved to Morzine to do a ski season and took a job working in a local ski chalet. But destiny had other things in mind. One night she decided to sing in a local open mic night and that choice changed everything. She was immediately offered a season long gig singing in resort. Her chalet career was over. Music was back.
Pushing in the wrong direction.
Amy spent the next few years singing, songwriting and touring the Alps. But with a lack of musicians to connect with, a lack of music industry connections, and limited opportunity to progress she decided to leave Morzine and pursue music back in the UK. She located herself in Bristol which was a hub of new musical talent and well connected to the London scene.
“I was physically closer than ever to my dream. I was closer to all the connections and resources I needed. Yet I couldn’t have been more alone. I remember one defining moment, being stood in Glastonbury the weekend of the Glastonbury Festival, but having no connection to it at all. I was totally lost.”
It was shortly after this Amy fell pregnant and decided that the best place to raise a child would be the French Alps. She moved back to Morzine and music took a backseat for a while.
“As a musician in Bristol I felt very disposable. There was lots of competition. I didn’t think that the artists there were as valued as I would have liked. No one was interested in creating partnerships, of nurturing talent, of developing connections and longer term relationships.”
Back in Morzine after the birth of her daughter Romey, Amy decided to start to reinvest in her music career. She put out an advert saying she was auditioning for new band mates and the response was overwhelming.
“From feeling disconnected with a lack of resources, I suddenly had an abundance of all things. Each new connection brought with it further opportunity. I was living in the same place I had lived for years, yet everything felt different.”
From one advert she created 3 new bands, each creating and playing music in different genres. And the connections just kept coming. People came out of the woodwork with an array of different talents, all wanting to collaborate.
“It was strange to realise that the place I thought was restricting my career progression ended up being the thing I needed to be successful. Even when I was in Bristol I realised that all my connections had come from friendships made in the French alps. Any opportunities seemed to come by way of Morzine, so I decided to shift my perspective. I realised that an artist could thrive in the Alps, long term. And that revelation that changed everything.”
Amy is currently involved in an array of different projects. She is writing and creating original music. She is performing with her 3 bands. She has a residency at Beanies every Thursday and Saturday and she performs private gigs, weddings and events. She was the first local artist to be asked to feature at The Lounge Festival in Les Gets (a huge summer music festival that shuts down the whole town with open air gigs in every bar and on every street). She featured in the Rock the Pistes festival last year. She was even part of an Emerging Talent competition last year (a bit like the French version of the X Factor).
“I saw the application the day it was closing so quickly sent them a video of my work. They came back straight away and asked me to apply and I was lucky enough to make it through several rounds. After being dropped I was then asked back for the final rounds which I actually decided to decline. It was another amazing example of learning more about what I do and don’t want in life, and how opportunities can arrive from nowhere, no matter where you are”.